Course outline

—Why is SM important?

—What it means to you – personally and professionally

—SM – integral to Marketing

—Managing a social community

—Understanding platforms

—Client discovery

—Creating an editorial calendar

—Process-based SM management


—Campaign planning

—Creation of content

—Measuring ROI

—Service management

—Escalation management

—Crisis management

Who Should attend?


—Customer-facing staff


—Learning Outcomes

—A team enabled with the knowledge and processes to manage a company’s social footprint and engage with its social community.

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