SOCIAL MEDIA TRAINING
Course outline
Why is SM important?
What it means to you – personally and professionally
SM – integral to Marketing
Managing a social community
Understanding platforms
Client discovery
Creating an editorial calendar
Process-based SM management
Analytics
Campaign planning
Creation of content
Measuring ROI
Service management
Escalation management
Crisis management
Who Should attend?
Marketing
Customer-facing staff
Employees
Learning Outcomes
A team enabled with the knowledge and processes to manage a company’s social footprint and engage with its social community.